E-Commerce Case Study: How a Niche Biotech Manufacturer Ranked #1 and Got Featured in AI Search
Ranking #1 on Google with AI Overview features for a niche biotech e-commerce market
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Your checkout has too many steps. Your site loads too slow. Your mobile experience loses buyers. I build e-commerce sites that turn browsers into customers. Backed by 3 e-commerce projects.
How I redesigned a 1,000-product scientific e-commerce catalog, achieved #1 Google rankings for key terms, and got featured in AI Overviews for a niche PEG chemistry market.
These are the problems we solve for businesses like yours.
Six steps to complete a purchase. Every extra click loses roughly 10% of your buyers. By step four, half your shoppers have given up and gone to a competitor with a simpler flow.
Your site loads in 5 seconds. Your competitor's loads in 2. They get the sale. For a store doing $100K in monthly revenue, every extra second of load time costs roughly $7K per month.
70% of your traffic comes from phones. But your "Add to Cart" button is tiny, product images don't zoom, and the checkout form is impossible to fill out on a small screen.
Same fonts, same layout, same "Shop Now" hero banner as 10,000 other Shopify stores. If your site looks generic, customers assume your products are too.
Why growing brands outgrow Shopify and WooCommerce themes
Tailored web design solutions for e-commerce businesses.
Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:
A store that looks and feels like your brand, not a template. Custom product pages, collection layouts, and shopping experiences built to sell.
Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:
Reduce cart abandonment by stripping friction from every step. Fewer clicks, clearer progress, and trust signals where they matter.
Is your website getting you new clients? Can you handle more? If not, you need:
Thumb-friendly product browsing, swipeable galleries, and a checkout that actually works on a 6-inch screen. Because 70% of your traffic is on mobile.
Your customers have questions. Is your website answering them, or is a competitor? If not, you need:
Product pages that sell, not just display. Hero images, trust elements, cross-sells, and content structured to match how people actually shop.
A realistic web design timeline for your e-commerce business.
Audit your current store, research competitors, and design the new experience
Develop the store with speed, mobile, and checkout as top priorities
Go live, monitor performance, and start seeing revenue impact
Audit your current store, research competitors, and design the new experience
Develop the store with speed, mobile, and checkout as top priorities
Go live, monitor performance, and start seeing revenue impact
3 projects showcasing real results.
Ranking #1 on Google with AI Overview features for a niche biotech e-commerce market
#1 on Google for 49 searches in just 3 months
Stopped paying $2,400/month in ads, now gets 7,500 visitors free
Articles about web design for e-commerce businesses.
Discover the most common website design mistakes that hurt your SEO rankings and learn how to fix them for better traffic and conversions.
"Kristian listened to me from the beginning and provided a detailed plan for social media, emails, and my website. He lets you give feedback and works with your ideas, but if something doesn't fit, he tells you why. Thanks to his work, my website receives much more traffic, social media engagement is up, and emails perform much better than before. You can communicate with him in English or Spanish, which is very helpful. I highly recommend Kristian from Kreaktive!"
"We have been working with Kristian at KREAKTIVE for 4+ years now. They have designed more than 40+ websites for us and our clients - always impressive. The designs are fresh, creative, and always spot on. You won't regret working with Kristian"
"His keen eye for detail, innovative approach, and user-friendly designs have transformed my online presence. Since the launch of the new site, my sales have skyrocketed, and customer engagement has doubled. Kristian didn't just deliver a website; he delivered a game-changing asset to my business. If you're looking to elevate your digital footprint, Kreaktive is your go-to web designer!"
"I am extremely satisfied with the work done by this graphic design company! They have perfectly captured the essence of our casual fusion food restaurant through their creativity and professionalism. The corporate identity they have created for us is fresh, modern and totally unique, perfectly reflecting what we wanted to convey. In addition, the menu design is simply spectacular, with a visually appealing presentation that has received praise from our customers. I would without hesitation recommend the services of this company to anyone looking for exceptional graphic design work!"
"Working with Kreaktive for our marketing was our best choice! Kris is attentive and very creative to our company's ever changing dynamics. Our digital visibility has skyrocketed!"
"KREAKTIVE consistently excels in their website design work by creating visually stunning and user-friendly designs and website interfaces that go above and beyond. I'd recommend them to everyone!"
"Kreative is knowledgeable, professional, and thorough with their marketing strategies. Kris' support with our website and digital marketing has strengthened our branding as a company and generates solid organic leads! Thanks Kreative!"
"I would only trust the best with a project this big and Kristian exceeded all expectations. Flawless and creative designs that are well thought out. I will definitely keep coming back with other projects down the line."
"Kristian makes amazing websites!! I highly recommend his services."
"The best content creator, branding, and logo specialist in Colorado Springs"
"Perfect! Really nice product. I'll repeat!"
"I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism."
"I couldn't be more satisfied with Kristian's work in creating my clinic's website. His knowledge is top-notch. At first, I struggled to understand the process, but thanks to his patience and experience, everything came together perfectly. The result is very, very good: a functional, attractive website perfectly tailored to my needs. He's also always willing to help and contribute valuable ideas. If you're looking for someone who truly knows what they're doing and will be 100% involved in your project, Kreaktive is the best choice. Highly recommended! Thank you for your work :)"
"When undertaking a project to create a professional image without losing that personal touch, a good design is essential. At Kreaktive, they provided us with all the care and dedication expected of a professional, without losing the good taste and originality that can make a difference in a business. The service is unbeatable and highly recommended. If you want to update your brand, it's a good idea to put yourself in their hands."
"Perfect for the presentation of my latest project. Both its designs and its innovation in the field stand out from other platforms. The care is evident in the small details. I highly recommend it!"
"When we want to create a website for our business, whatever its size, we first think about its appearance and content. Generally, the designer takes care of the look and the client of the content (photos, text, etc.). Nothing new there. Kreaktive is a company that provides you with a commercial and strategic vision so that the website, or any other form of advertising, fulfills its purpose and doesn't become a mere decorative showcase. I must also highlight their excellent personal service and approachability... but above all, their professionalism! Kreaktive provided me with numerous perspectives and logical ideas that had never crossed my mind."
"Fantastic partner for branding, web, and marketing tasks. They adapt to the size of the project and centralize solutions for needs across multiple areas."
"Creativity, quality, and passion for their work. Fresh ideas and a tastefully designed final product. 100% recommended"
"Fresh ideas and demonstrable experience in the sector. As the name suggests, creativity abounds. Highly recommended!"
"Highly recommended! Their ideas and attention to detail brought our logo to life, and that wasn't easy. Thank you so much for everything. We'll definitely be back."
"Always very attentive and with excellent customer service. Highly recommended."
"Very, very good, 100% recommended. Completely trustworthy."
"I cannot recommend Kreaktive highly enough!! Working with them has been an absolute game-changer. Their marketing strategies are both creative and effective. It feels like I've hired my own full-time marketing person, but even better. They did our branding and website and SEO, and I don't think I could have found a better option. They have an amazing eye for detail and a unique ability to turn my crazy ideas into reality and actually get my website found. You can't go wrong with Kreaktive and I would highly recommend them to anyone!!"
"Great experience working with Kristian on ui/ux, web designs, branding, logo kits... anything design. The design work is phenomenal"
"The best SEO especialist and most honest man i ever met. I recommend it to everyone that wants to improve leads on their websites. 100% trust on him."
"Working with Kreative to design my app logo was an outstanding experience from start to finish! They provided everything I needed: an app icon, favicon, brand icon (both with and without text), and delivered all necessary formats including SVG, JPG, and PNG. I especially appreciated the personalized video call where we went over each detail together, making revisions in real-time. The entire project was completed smoothly and quickly in less than one week! Highly recommend Kreative for anyone needing professional and efficient graphic design work."
"Highly recommended, incredible services and very professional"
"Working together has been incredibly easy, and the result has left my website/portfolio exactly where I wanted it: clear, professional, and very much me. She understands your needs, contributes thoughtful ideas, and her experience is evident in every detail. Plus, she's always there to answer any questions or address any unexpected issues, which makes a huge difference."
"Wonderful, very professional, I'm delighted with the service they offer"
"Kristian created the website for our business, and over 70% of our customers come to us through it. He's also given us a lot of ideas and advice for other areas of our business. He's definitely been a huge asset, and we highly recommend him."
"Kristian listened to me from the beginning and provided a detailed plan for social media, emails, and my website. He lets you give feedback and works with your ideas, but if something doesn't fit, he tells you why. Thanks to his work, my website receives much more traffic, social media engagement is up, and emails perform much better than before. You can communicate with him in English or Spanish, which is very helpful. I highly recommend Kristian from Kreaktive!"
"We have been working with Kristian at KREAKTIVE for 4+ years now. They have designed more than 40+ websites for us and our clients - always impressive. The designs are fresh, creative, and always spot on. You won't regret working with Kristian"
"His keen eye for detail, innovative approach, and user-friendly designs have transformed my online presence. Since the launch of the new site, my sales have skyrocketed, and customer engagement has doubled. Kristian didn't just deliver a website; he delivered a game-changing asset to my business. If you're looking to elevate your digital footprint, Kreaktive is your go-to web designer!"
"I am extremely satisfied with the work done by this graphic design company! They have perfectly captured the essence of our casual fusion food restaurant through their creativity and professionalism. The corporate identity they have created for us is fresh, modern and totally unique, perfectly reflecting what we wanted to convey. In addition, the menu design is simply spectacular, with a visually appealing presentation that has received praise from our customers. I would without hesitation recommend the services of this company to anyone looking for exceptional graphic design work!"
"Working with Kreaktive for our marketing was our best choice! Kris is attentive and very creative to our company's ever changing dynamics. Our digital visibility has skyrocketed!"
"KREAKTIVE consistently excels in their website design work by creating visually stunning and user-friendly designs and website interfaces that go above and beyond. I'd recommend them to everyone!"
"Kreative is knowledgeable, professional, and thorough with their marketing strategies. Kris' support with our website and digital marketing has strengthened our branding as a company and generates solid organic leads! Thanks Kreative!"
"I would only trust the best with a project this big and Kristian exceeded all expectations. Flawless and creative designs that are well thought out. I will definitely keep coming back with other projects down the line."
"Kristian makes amazing websites!! I highly recommend his services."
"The best content creator, branding, and logo specialist in Colorado Springs"
"Perfect! Really nice product. I'll repeat!"
"I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism."
"I couldn't be more satisfied with Kristian's work in creating my clinic's website. His knowledge is top-notch. At first, I struggled to understand the process, but thanks to his patience and experience, everything came together perfectly. The result is very, very good: a functional, attractive website perfectly tailored to my needs. He's also always willing to help and contribute valuable ideas. If you're looking for someone who truly knows what they're doing and will be 100% involved in your project, Kreaktive is the best choice. Highly recommended! Thank you for your work :)"
"When undertaking a project to create a professional image without losing that personal touch, a good design is essential. At Kreaktive, they provided us with all the care and dedication expected of a professional, without losing the good taste and originality that can make a difference in a business. The service is unbeatable and highly recommended. If you want to update your brand, it's a good idea to put yourself in their hands."
"Perfect for the presentation of my latest project. Both its designs and its innovation in the field stand out from other platforms. The care is evident in the small details. I highly recommend it!"
"When we want to create a website for our business, whatever its size, we first think about its appearance and content. Generally, the designer takes care of the look and the client of the content (photos, text, etc.). Nothing new there. Kreaktive is a company that provides you with a commercial and strategic vision so that the website, or any other form of advertising, fulfills its purpose and doesn't become a mere decorative showcase. I must also highlight their excellent personal service and approachability... but above all, their professionalism! Kreaktive provided me with numerous perspectives and logical ideas that had never crossed my mind."
"Fantastic partner for branding, web, and marketing tasks. They adapt to the size of the project and centralize solutions for needs across multiple areas."
"Creativity, quality, and passion for their work. Fresh ideas and a tastefully designed final product. 100% recommended"
"Fresh ideas and demonstrable experience in the sector. As the name suggests, creativity abounds. Highly recommended!"
"Highly recommended! Their ideas and attention to detail brought our logo to life, and that wasn't easy. Thank you so much for everything. We'll definitely be back."
"Always very attentive and with excellent customer service. Highly recommended."
"Very, very good, 100% recommended. Completely trustworthy."
"I cannot recommend Kreaktive highly enough!! Working with them has been an absolute game-changer. Their marketing strategies are both creative and effective. It feels like I've hired my own full-time marketing person, but even better. They did our branding and website and SEO, and I don't think I could have found a better option. They have an amazing eye for detail and a unique ability to turn my crazy ideas into reality and actually get my website found. You can't go wrong with Kreaktive and I would highly recommend them to anyone!!"
"Great experience working with Kristian on ui/ux, web designs, branding, logo kits... anything design. The design work is phenomenal"
"The best SEO especialist and most honest man i ever met. I recommend it to everyone that wants to improve leads on their websites. 100% trust on him."
"Working with Kreative to design my app logo was an outstanding experience from start to finish! They provided everything I needed: an app icon, favicon, brand icon (both with and without text), and delivered all necessary formats including SVG, JPG, and PNG. I especially appreciated the personalized video call where we went over each detail together, making revisions in real-time. The entire project was completed smoothly and quickly in less than one week! Highly recommend Kreative for anyone needing professional and efficient graphic design work."
"Highly recommended, incredible services and very professional"
"Working together has been incredibly easy, and the result has left my website/portfolio exactly where I wanted it: clear, professional, and very much me. She understands your needs, contributes thoughtful ideas, and her experience is evident in every detail. Plus, she's always there to answer any questions or address any unexpected issues, which makes a huge difference."
"Wonderful, very professional, I'm delighted with the service they offer"
"Kristian created the website for our business, and over 70% of our customers come to us through it. He's also given us a lot of ideas and advice for other areas of our business. He's definitely been a huge asset, and we highly recommend him."
Common questions about working with us.
It depends on your catalog size, growth plans, and budget. Shopify is great for getting started fast. WooCommerce gives you more control if you're already on WordPress. Custom builds make sense for large catalogs or unique shopping experiences. I help you pick the right fit.
E-commerce sites start at $8,000 for a custom Shopify or WooCommerce build and scale to $25,000+ for complex stores with large catalogs, custom features, or integrations. I provide detailed quotes after understanding your catalog and goals.
A typical e-commerce site takes 8 to 14 weeks from kickoff to launch. Timeline depends on catalog size, custom features, and content needs. Simple stores on Shopify can launch in 6 to 8 weeks.
Yes. I plan migrations carefully to preserve SEO equity, customer accounts, and order history. We typically run the old and new stores in parallel during transition so there's zero downtime for your customers.
By designing for phones first, not adapting a desktop layout. That means larger touch targets, simplified navigation, swipeable product galleries, and a checkout flow that works with one thumb. Most mobile conversion issues come from treating mobile as an afterthought.
Key concepts behind our strategies.
Get a free consultation and find out where your e-commerce site is leaving money on the table.
Your strategist
Founder & Lead Strategist at Digital Marketing Services
17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.
Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.