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Branding × E-commerce

E-commerce Branding That Sells

Your Shopify store looks like every other Shopify store. I build e-commerce brands customers remember, return to, and recommend. Backed by 2 e-commerce projects.

ecommerce branding online store brand identity dtc branding product branding packaging design
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Case Studies
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Industries
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Cities
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States
100%
Success Rate
If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days
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Featured Branding for E-commerce

Laptop mockup displaying the PurePEG pharmaceutical e-commerce homepage with a blue molecular hero banner, navigation bar, product category badges, and featured categories section
EcommercePharmaceutical Web DesignBranding

E-Commerce Case Study: How a Niche Biotech Manufacturer Ranked #1 and Got Featured in AI Search

How I redesigned a 1,000-product scientific e-commerce catalog, achieved #1 Google rankings for key terms, and got featured in AI Overviews for a niche PEG chemistry market.

Result
Ranking #1 on Google with AI Overview features for a niche biotech e-commerce market
116
Organic Keywords Ranking
#1
Google Position (Cleavable Linker)
Yes
AI Overview Featured
View Case Study

E-commerce Marketing Challenges

These are the problems we solve for businesses like yours.

Your Store Looks Like Everyone Else's

Same fonts, same layout, same "Shop Now" hero banner as 10,000 other Shopify stores. When your brand is generic, customers default to whoever has the lowest price.

Customers Buy Once and Disappear

No brand recognition means no repeat purchases. Customers have nothing to remember you by, so they buy from whoever shows up next in their feed. Acquisition costs keep climbing.

Three Brands, One Company

Your packaging says one thing, your website says another, and your Instagram looks like a third company. Inconsistency erodes trust and makes your business feel unprofessional.

Professional E-commerce Branding vs Templates

Why DTC brands can't afford to look generic

SEO

  • Brand system designed for every e-commerce touchpoint
  • Packaging design that creates unboxing moments
  • Consistent identity across website, social, and marketplace listings
  • Customer recognition that drives repeat purchases
  • Professional quality that justifies premium pricing

Canva / Template Brand Kits

  • Generic templates used by thousands of other stores
  • No packaging design or physical touchpoint guidance
  • Inconsistent application across channels
  • Looks DIY to customers, undermining trust
  • No strategic foundation behind the visual choices

Branding Services for E-commerce

Tailored branding solutions for e-commerce businesses.

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

E-commerce Brand Strategy

Define your brand positioning in a crowded marketplace. Who you are, who you're for, and why customers should pick you over Amazon or the next Shopify store.

  • Competitive brand audit in your product category
  • Target audience and buyer persona definition
  • Brand positioning and messaging framework
  • Voice and tone guidelines for product copy
Learn about Branding

Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:

Visual Identity System

A logo, color palette, and typography system built for e-commerce: flexible enough for a mobile product card and bold enough for a billboard.

  • Logo with e-commerce-specific variations
  • Color palette optimized for digital and print
  • Typography system for web and packaging
  • Icon and graphic element library
Learn about Branding

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

Packaging & Unboxing Design

The unboxing experience is your best marketing channel. Packaging that looks great on a doorstep, in an Instagram story, and in a review video.

  • Primary and secondary packaging design
  • Shipping box and mailer design
  • Insert cards and brand collateral
  • Unboxing experience strategy
Learn about Branding

Is your website getting you new clients? Can you handle more? If not, you need:

Social Commerce Branding

Your brand, consistent everywhere customers see you: Instagram, TikTok, marketplace listings, email, and paid ads.

  • Social media template system
  • Marketplace listing brand guidelines
  • Email and ad creative templates
  • Content style guide for brand consistency
Learn about Branding

What to Expect

A realistic branding timeline for your e-commerce business.

Day 30

Discovery & Strategy

Research your market, define your position, and explore brand directions

  • Competitive brand audit complete
  • Brand positioning and messaging defined
  • Initial concept directions presented
  • Packaging and touchpoint inventory mapped
Day 60

Design & Refinement

Build your visual identity, packaging, and brand applications

  • Logo and visual identity refined and approved
  • Packaging design concepts presented
  • Social media templates in development
  • Brand guidelines draft in progress
Day 90

Launch & Rollout

Finalize everything and roll your new brand across all channels

  • Complete brand guidelines delivered
  • Packaging production files ready
  • Social and marketplace templates delivered
  • Brand rollout support and training provided

Branding for E-commerce Case Studies

2 projects showcasing real results.

Branding for E-commerce FAQs

Common questions about working with us.

Customers remember brands, not products. A distinct brand creates recognition that brings shoppers back without paid ads. DTC brands with strong identity consistently see higher customer lifetime value because buyers form an emotional connection, not just a transactional one.

A full e-commerce brand system includes your logo, color palette, typography, packaging design, social media templates, marketplace listing guidelines, and a brand book that keeps everything consistent. The logo is about 10% of the project.

Yes. Packaging design is a core part of e-commerce branding. I design primary packaging, shipping boxes, insert cards, and the overall unboxing experience. Great packaging turns every delivery into a marketing moment that gets shared on social media.

Brand guidelines and templates. I deliver a complete brand book plus ready-to-use templates for social media, email, marketplace listings, and ads. Your team (or any designer you work with) has clear rules for every touchpoint.

2 E-commerce Projects

Your Brand Is Your Moat

Get a free consultation and see how professional branding turns one-time buyers into loyal customers.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting
Kristian Kreaktive at Google Activate event

Your strategist

Kristian Kreaktive

Founder & Lead Strategist at Digital Marketing Services

17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.

Google Certified 40+ Websites Built 5.0 Google Rating
Learn more about my approach

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.