
ALJLTY: A Cross Hidden Inside a T-Shirt Brand
ALJLTYElizabeth and Brenton had a Bible verse, a six-letter acronym, and zero brand assets. Twelve weeks later they had a logo with a secret, 5 products on shelves, and a store that didn't look like a side project.
Brand identity, 5-product apparel line, and e-commerce store launched in 12 weeks



















