Brand Identity and Visual System for a Cybersecurity Firm

Pegria is a cybersecurity firm in Los Angeles that offers both consulting and managed security services. They help organizations build security programs from scratch, then monitor those systems around the clock. Advisory on one side, operational defense on the other.

When they came to me, they had neither a logo nor a business card. Just a name, a service offering, and the need to look credible in front of enterprise prospects.

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The Challenge: Starting a Cybersecurity Firm With No Brand

Cybersecurity is one of those industries where first impressions carry disproportionate weight. A company that protects sensitive data, monitors network threats, and advises executives on risk cannot afford to look amateur. One bad impression and the conversation ends before it starts.

Pegria had a harder version of this problem. They were new. No track record to lean on, no client logos to display, no portfolio of past work. The only thing they could control was how they presented themselves.

And the market they were entering is visually monotonous. Cybersecurity branding tends to fall into two camps: either the dark-background-with-shield-icon look (trustworthy but forgettable) or the neon-green-on-black “hacker aesthetic” (attention-grabbing but not enterprise-appropriate).

Pegria needed a third option. Something that communicated technical depth and global capability without defaulting to the same visual cliches their competitors were using.

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The Concept: Navigation as a Security Metaphor

The core idea came from an unexpected place: astrolabes.

Astrolabes are ancient navigation instruments. Sailors and astronomers used them for centuries to determine position, predict celestial events, and find their way. They’re precision tools built for navigating complex, high-stakes environments.

That parallel to cybersecurity felt too natural to ignore.

The planispheric astrolabe: centuries-old precision navigation. The conceptual ancestor of Pegria’s brand identity.

I developed a compass-globe logo that builds on this metaphor. The compass rose represents direction and guidance: “we navigate you through the threat landscape.” The wireframe globe communicates global reach and the interconnected nature of modern cyber threats. Together, they position Pegria as a firm that guides organizations through complexity, not just a vendor that sells security tools.

The complete logo: compass-globe icon paired with the custom PEGRIA wordmark. “Cyber Security” anchors the positioning.

The wordmark itself uses a custom-modified geometric typeface. The defining feature is the angled “A” at the end of PEGRIA, which echoes the directional point of a compass needle. It’s a small detail that reinforces the navigation theme without being obvious about it.

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What I Built

The Color System

Deep navy blue paired with purple and violet. This is a deliberate departure from the cybersecurity default palette.

Most cyber firms land on one of two color strategies: electric blue (safe, corporate, instantly forgettable) or black and green (the “Matrix” look, which reads as tactical rather than strategic). Navy blue gives Pegria the depth and authority the industry expects, while purple adds intelligence and sophistication. The combination signals that this is a firm that thinks, not just a firm that reacts.

The Visual Language: Data in Motion

The most distinctive element of Pegria’s brand system is the visual language I built for their collateral: dynamic neon light streaks (hot pink, cyan, white) sweeping across dark backgrounds.

These aren’t decorative. They represent data in motion. Network traffic, data packets, information flowing between systems. When you’re a managed security provider, your entire job is watching the movement of data and catching threats in transit. The visual system makes that concept tangible.

The contrast between the dark backgrounds and the vivid light trails also creates an immediate visual distinction. In a sea of static, corporate cyber brands, Pegria’s collateral has kinetic energy. It feels active, which is exactly what 24/7 security monitoring should feel like.

App Icon and Digital Applications

The compass-globe icon was designed to work at any size, from a building sign to a 60x60 pixel app icon. I tested it in context against Apple’s own design language on both iOS and macOS, and it holds up. The globe’s wireframe lines remain legible even at small sizes, and the purple-to-navy gradient gives it depth without clutter.

Physical Presence

The building signage mockup shows how the brand translates to physical environments. White logo on dark material creates clean contrast that’s readable from a distance. For a cybersecurity firm that might host enterprise clients on-site for assessments or briefings, that first physical impression matters.

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The Result

Three weeks from kickoff to final delivery. That’s fast for a complete brand identity, and it happened because the client was decisive and the concept clicked early.

Here’s what Pegria walked away with: a logo system (compass-globe icon plus custom wordmark), a complete color and typography specification, a visual language system (the data-in-motion neon treatment), and a full collateral suite ready for print production.

The brand does three things a new company needs:

It establishes credibility immediately. When Pegria shows up to a pitch with professionally designed collateral, the “new company” disadvantage disappears. The prospect evaluates the proposal, not the brand’s age.

It differentiates in a generic market. The navigation metaphor, the compass-globe, the neon light trails: none of these are standard cybersecurity visual language. Pegria’s brand doesn’t look like it was pulled from a template library.

It scales across contexts. The same identity system works on a building sign, a business card, a pitch deck, and a 60-pixel app icon. Pegria doesn’t need a separate design for each medium. The system was built to translate.

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Not Ready Yet?

No pressure. Here’s how to figure out whether professional branding is the right move for your business right now.

Warning signs your brand is working against you:

1. Prospects seem surprised when they meet you in person because your materials don’t match your expertise
2. You’ve been using a logo you made yourself (or got for $50 online) and it shows
3. Every piece of marketing you produce looks slightly different because there’s no system
4. You’re competing against companies with less experience but more polished brands
5. You hesitate to send your website link or hand someone a business card

Questions to answer before we talk:

• What’s the gap between how good your business actually is and how it looks to strangers?
• Are you losing opportunities because prospects don’t take you seriously at first glance?
• Do you need a full brand system, or just a logo refresh?

When you’re ready:

I’m happy to take an honest look at whether a branding project makes sense for your situation. Some businesses need a complete identity built from scratch. Others just need to clean up what they already have. I’ll tell you which, and I won’t oversell it.