Results of a New Website and SEO Campaign for a Construction Company in Colorado

#TL;DR

Best Construction Brands is a bathroom remodeling company in Colorado Springs. They were ranked #13 on Google Maps, invisible in organic search, and spending $10,000 a month on magazine ads with no way to track results. I built them a new website and ran an aggressive local SEO campaign. Within 60 days they jumped from #13 to #2 on Google Maps. During the research phase, I also uncovered an untapped market segment (accessible bathroom remodeling, 800+ monthly searches, zero competition) that generated over $200K in new revenue.

All data shown here is verified through Google Analytics and Google Search Console and can be shared with anyone who wants to verify its validity.

When they came to us in July 2024, their Google presence told the whole story. Ranking #13 on Google Maps for their main keywords, barely visible in organic search, and spending $10,000 monthly on magazine ads with zero ability to track results.

And here’s the thing most business owners don’t realize: when you search for your own business on Google, you’ll often rank #1 because Google knows where you’re searching from. That’s why you need the proper tools to get a bird’s-eye view of where you actually rank across your entire service area.

Google Maps ranking heat map before we started - lots of red indicating poor visibility

#We Fixed the Foundation First, Then Drove Traffic

Their branding was already solid, so we focused on website optimization and aggressive local SEO. Within 60 days, they jumped from #13 to #2 on Google Maps for their primary keywords.

Watch how the map transforms from red to green. That’s what happens when you execute proper local SEO strategy.

Google Maps ranking after 60 days - the green shows strong visibility across the service area

#We Discovered an Untapped Revenue Stream

We didn’t just improve their rankings. We discovered an entirely untapped revenue stream that every competitor was ignoring.

During ongoing work, we did deep market research and found something every competitor missed: 800+ monthly searches for accessible bathroom remodeling in Colorado Springs, with zero competition targeting it. So we built out comprehensive content around accessible bathrooms.

Research revealed 800+ monthly searches for accessible bathroom remodeling with zero competition

Within 60 days of launching the accessibility content, they started getting inquiries specifically for accessible bathroom remodels. These weren’t small jobs. Accessible remodels command premium pricing due to specialized requirements, compliance considerations, and custom builds.

The result? Over $200K in new accessibility-focused renovation revenue from a market segment that didn’t exist in their business before we found it.

#Website Performance

Look at this. It’s the loading time for their website. It literally cannot be done better.

Website performance metrics showing optimal loading times

#The Bottom Line

They went from spending $10K monthly on untraceable magazine ads to generating 25 measurable leads per month from organic search, plus discovering an entirely new revenue stream worth over $200,000.

In this case, we took a bathroom remodeler from invisible on Google’s organic results to ranking competitively, and from #13 to #2 on Google Maps in 60 days.

The Best Construction Brands team - Colorado Springs bathroom remodeling experts

Your industry, competition, and timeline will be different, but you’ll see results for sure.

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