How greek mythology helped Ariadna's Branding and Storytelling

Ariadna & the Minotaur

Establishing a strong brand and effective online presence is crucial.

This case study explores how we helped Ariadna Grau’s coaching practice through strategic branding and website development.

Created a unique brand identity: Developed a branding strategy that truly resonates with her audience.

Strengthened her branding: Built a powerful, cohesive story that enhances her coaching brand.

Developed an effective website: Designed a website that improves her online exposure and branding.

Over 350 Happy Customers

Ariadna is an emotional coach from Barcelona. Her name draws inspiration from Greek mythology. In the myth, Ariadne helped Theseus navigate the Minotaur’s labyrinth.

Like in the myth, everyone has their own labyrinth in life. But Ariadna helps guide you out of your emotional labyrinth.

Weaving Logic into Visual Identity

When Ariadna approached us, her coaching business faced several challenges:

Unclear Brand Identity

Her brand lacked a cohesive look and message

• No distinctive elements set her apart from competitors

Limited Online Presence

Without a website, potential clients struggled to find her online

Undefined Unique Selling Proposition

She found it difficult to articulate what made her coaching unique

These factors combined to make it challenging for Ariadna to attract and retain clients in a competitive market.

Our Solution: Harnessing the Power of Storytelling

We understand that compelling narratives are crucial for creating memorable brands. It’s not just an added feature. It’s a fundamental aspect of brand building.

Our Solution

In her case, the story of Ariadna and the Labyrinth from Greek mythology provided a rich, logical foundation for her brand. Couldn’t have asked for a better situation:

The Minotaur Concept

Symbolizes the internal struggles and uncontrolled impulses that clients learn to confront and channel positively.

The Labyrinth Symbol

Represents the complex journey of personal growth and emotional healing that Ariadna’s clients undertake.

Ariadna’s Role

Just as mythological Ariadna helped Theseus navigate the labyrinth, Ariadna guides her clients through their emotional challenges.

And since not every “internal minotaur” is the same, we created hundreds of labyrinths as brand assets. Each business card has a different labyrinth to solve.

This is what we did for her:

Branding & Storytelling

Developed a compelling narrative around Ariadna’s role as an emotional guide

Incorporated elements from the Greek myth of Ariadna and the Labyrinth

Wove this story throughout all brand touchpoints to create a cohesive identity

Brand Development

Created a distinctive visual identity reflecting Ariadna’s coaching philosophy

Designed a professional logo incorporating labyrinth imagery

Developed a cohesive color palette and typography

Produced essential brand materials:

• Business cards
• Flyers
• Digital and print advertisements
• Email templates
• Social media profile designs

Established brand guidelines to ensure consistency across all platforms

Website Development

Built a user-centric website structure mirroring the journey of clients

Implemented intuitive navigation for seamless user experience

Integrated responsive design for optimal viewing on all devices

Developed engaging content that articulates Ariadna’s unique approach

Optimized the site for search engines to improve online visibility

Integrated contact forms and booking systems for easy client acquisition

Our Branding & Storytelling

Helped her stand out!

When Ariadna came to us, she was having a tough time as a life coach. Now she’s the go-to expert for emotional wellness.

How’d that happen? Creative branding, great storytelling, and an easy-to-find website.

At Kreaktive, we’re pretty proud of helping Ariadna. But more than that, we see her success as a blueprint for other businesses. It shows how the right branding can really shake things up, no matter what field you’re in.

Here’s how we work: We don’t just slap a logo on things and call it a day. We dig deep to understand what makes each client special. With Ariadna, we got to know her passion, her ideal clients, and her big dreams for emotional coaching.

The results? They speak for themselves:

• A brand that really fits Ariadna
• More people interested in her coaching
• A unique spot in the market

But here’s the best part: More coaching sessions, more money coming in, and a whole new way of doing business. We think your business could have a similar success story. Whether you’re on your own, just starting up, or have been around for years, it all comes down to:

• Telling your true story
• Making your brand look great
• Showing off what makes you special

At Kreaktive, we’re not just about making things look pretty. We’re here to help your business grow. We’ll work to understand your goals, come up with plans to reach them, and keep tweaking things as you grow. 

What do you think about our work for her? Tell us all about it!

Save 25%

Basic

• SEO Audit (for existing websites)
• Basic keyword research
• On-page optimization recommendations
• Monthly traffic analytics report

Premium

• Keyword Research and Strategy
• On-page and Technical SEO Optimization
• Content SEO Optimization
• Content Creation (4 blog posts per month)
• Local SEO Strategies
• Google My Business Optimization
• Monthly Competitor Analysis
• Traffic Analytics and Performance Reporting

Platinum

• Everything in Premium, plus:
• Social Media Marketing (3 platforms)
• Email Marketing Campaigns
• Review Building Campaigns
• Local Content Marketing Creation
• Conversion Rate Optimization
• Mobile SEO Optimization
• E-commerce SEO (if applicable)
• Custom Reporting Dashboard
• Weekly Performance Calls and Strategy Sessions

Basic

• SEO Audit (for existing websites)
• Basic keyword research
• On-page optimization recommendations
• Monthly traffic analytics report

Premium

• Keyword Research and Strategy
• On-page and Technical SEO Optimization
• Content SEO Optimization
• Content Creation (4 blog posts per month)
• Local SEO Strategies
• Google My Business Optimization
• Monthly Competitor Analysis
• Traffic Analytics and Performance Reporting

Platinum

• Everything in Premium, plus:
• Social Media Marketing (3 platforms)
• Email Marketing Campaigns
• Review Building Campaigns
• Local Content Marketing Creation
• Conversion Rate Optimization
• Mobile SEO Optimization
• E-commerce SEO (if applicable)
• Custom Reporting Dashboard
• Weekly Performance Calls and Strategy Sessions

Storytelling, Branding and Websites That Works for Coaches and Therapists

**Ariadna found her groove in emotional coaching, but that’s not the whole story. We’ve helped all sorts of wellness pros stand out. Whether you’re a life coach in New York or a therapist anywhere else, we can help make your brand shine.

Don’t let your practice get lost in the sea of wellness experts. It’s time for people to see what makes you special - and not just in your city, but everywhere! Give us a shout, and let’s turn your passion into a brand people remember.**

How do I make my life coaching business stand out?

Like we did for Ariadna, use a unique theme or story to differentiate your brand. We used Greek mythology to make her coaching practice memorable and distinctive. Find something that you like and start there.

Can I create a good brand for my therapy practice on a budget?

Absolutely. While we offer professional services, Ariadna’s success shows that focusing on a strong concept (like her mythology theme) can be more impactful than expensive marketing.

How long before I see new clients from rebranding my coaching business?

It depends on your reach and SEO strategy. In this case, Ariadna started seeing results within a few months. Her distinctive brand made her more memorable, leading to increased client interest relatively quickly.

What’s the best way to brand myself as a therapist?

Find your unique angle, like Ariadna’s mythology theme. Your brand should reflect your personal approach to therapy and resonate with your ideal clients.

Will better branding really get me more coaching clients?

It did for her. Her new brand helped her connect more effectively with potential clients, significantly growing her practice.

Is hiring a branding agency worth it for my small therapy practice?

It’s subjective and depends on who you’re hiring, but she found it valuable.

Is professional branding worth it for a new life coach?

Ariadna’s experience suggests yes. Strong branding from the start helped her establish a solid foundation for growth.

Do I need a website as a therapist?

Yes. A key part of Ariadna’s success was having a professional website that showcased her unique brand and approach.

How do I manage my brand while running my coaching business?

We set up easy-to-use templates and guidelines for Ariadna, allowing her to maintain her brand consistently without it taking too much time from her coaching.

Should therapists use social media for marketing?

Yes, if done thoughtfully. We helped her create a social media strategy that aligned with her brand, extending her reach and engagement with potential clients.