What is Wireframe?

Wireframes let you plan structure and flow before investing in design details. It's cheaper to rearrange boxes on a wireframe than redesign finished pages. They focus conversations on layout and user flow rather than colors and fonts.

Focus on user flow: Can visitors find what they need? Is the CTA prominent? Does the layout guide users toward your goals? Is important content above the fold? Don't worry about colors or exact images, those come later.

For anything beyond simple template sites, yes. Wireframes save money by catching issues early. Skipping wireframes often leads to expensive redesigns when you realize the structure doesn't work.

Detailed enough to understand structure, not so detailed they become designs. Show content hierarchy, navigation, CTA placement, and page sections. Use placeholder text ('Lorem ipsum') and gray boxes for images. The point is planning, not decoration.