What is Structured Data?
TL;DR
A standardized format for providing information about your pages. Schema Markup is the most common type, using JSON-LD code to tell search engines "this is a product," "this is a recipe," or "this is a local business." Proper structured data improves how your content appears in SERP Features and helps AI systems like ChatGPT understand your business.
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Frequently Asked Questions About Structured Data
What's the difference between structured data and schema markup?
Structured data is the broader concept, standardized formats for providing information. Schema markup (from schema.org) is the specific vocabulary used. JSON-LD is the format. In practice, people use these terms interchangeably when referring to the code that enables rich snippets.
Why is structured data important for AI?
AI systems like ChatGPT and Google's AI use structured data to understand factual information about your business. Clear structured data helps AI accurately describe your services, hours, location, and offerings when users ask about businesses like yours.
How do I test if my structured data is working?
Use Google's Rich Results Test (for rich snippet eligibility) and Schema Markup Validator (for syntax). Enter your URL or paste code. These tools show errors, warnings, and which rich results you qualify for.
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