What is SERP Features?
TL;DR
Any result on a SERP that isn't a traditional organic listing. This includes Featured Snippets, Local Pack, Rich Snippets, image carousels, video results, People Also Ask boxes, and more. SERP features have reduced the space for traditional results, understanding which features appear for your keywords shapes your Search Engine Optimization strategy.
On this page
Frequently Asked Questions About SERP Features
What SERP features should I try to appear in?
Focus on features that match your content and goals. Local businesses should prioritize the Local Pack. Content sites should target Featured Snippets and People Also Ask. E-commerce should optimize for Product results. Analyze which features appear for your target keywords.
Do SERP features reduce organic clicks?
Some features (especially Featured Snippets) can answer queries without clicks, creating 'zero-click' searches. However, appearing in features increases visibility and often drives more clicks than not appearing. The impact varies by feature type and industry.
How do I know which SERP features appear for my keywords?
Search your target keywords and observe the results. SEO tools like Ahrefs, Semrush, and Moz show SERP features in keyword research. Understanding the SERP landscape helps you optimize for realistic opportunities.
Terms Related to SERP Features
Featured Snippet
The boxed answer that appears at the very top of some search results (position zero). Featured snippets can be paragraph...
Read definition Local SEOLocal Pack
The box showing three local businesses with a map that appears for location-based searches (also called the "Map Pack" o...
Read definition SEOSERP
Search Engine Results Page, what you see after typing something into Google. A SERP includes organic listings, paid ads,...
Read definition SEO301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlgorithm
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with ma...
Read definitionFeatured SEO Case Study
Bot Image AI: Zero to 158 Keywords for FDA-Cleared Tech
Full website design for Bot Image, the company behind North America's first FDA-Cleared AI for prostate cancer screening. From zero web presence to 158 organic keywords with #1 positions for core product terms.
More SEO Case Studies
Ladies of Liberty: A Redesign That Matched the Mission's Energy
249 organic keywords and #1 rankings for core brand terms plus top-5 positions for high-search-volume speaker names
Website Design and Local SEO for Truck Repair in Sacramento, CA
0 to 31 organic keywords with multi-location visibility across Sacramento metro
Smarter Energy Services: Solar Design That Ranks #1 in Brooklyn
#1 for brand term, top 5 solar keyword positions, and $285/month organic traffic value
Website Design for Multifamily Renovation Contractor in Gardena
Professional B2B digital presence for a contractor with $1B+ in property acquisitions
Brand Identity for a San Antonio Art Marketplace
From zero brand to 250+ organic keywords and #1 rankings for San Antonio art searches
Safety Quest: How Design Drove 698 Keywords
698 organic keywords and #1 rankings for key security training terms
Struggling to rank? Let's fix that.
Let's talk about how seo can drive real growth for your business.
Get SEO HelpSEO Articles
View All Posts »
Mobile SEO Checklist: Fix Your Site Before Google Penalizes It
Google judges your website by its mobile version. If your site is slow, hard to read, or frustrating on a phone, you are being ranked on that experience. Here is how to fix it.
SEO Reporting Explained: What Your Reports Should (and Shouldn't) Show
Most SEO reports are designed to look impressive, not to tell you if SEO is making you money. Here is what a useful report actually includes, which metrics to ignore, and 5 questions to ask your agency.
SEO for Beginners: Where to Start When You Know Nothing
Starting from zero with SEO is overwhelming. There are hundreds of guides, tools, and opinions. Here is the actual order that works, from a 15-year practitioner who has helped businesses go from invisible to page one.
SEO Myths Debunked: 13 Things You've Been Told That Aren't True
I hear the same SEO myths every week on sales calls. Keyword stuffing, guaranteed rankings, SEO is dead. Here are 13 myths that cost small businesses real money, and the truth behind each one.
Best Freelance SEO Companies in Colorado: 2026 Clutch Rankings
Clutch ranks the top freelance SEO companies in Colorado based on verified client reviews. I reviewed the top agencies to help you pick the right one.
DMS Ranked #1 Across 4 Clutch Categories
Clutch, the leading B2B ratings platform, ranked Digital Marketing Services #1 in four freelance categories: Web Design, WordPress Design, Digital Strategy, and SEO in Colorado.
