What is Schema Markup?

Schema markup is code that tells search engines exactly what your content means, 'this is a business,' 'these are reviews,' 'this is a product.' It can enable rich snippets in search results. While not required, it's increasingly important for visibility.

Local businesses should use LocalBusiness schema. Add FAQ schema to pages with Q&A content. Product pages need Product schema. Articles can use Article schema. Service businesses benefit from Service schema. Match schema types to your content.

WordPress users can use plugins like Yoast SEO or RankMath for basic schema. For custom schema, add JSON-LD code to your page's head section. Google's Structured Data Markup Helper can generate the code. Test with Google's Rich Results Test.

Schema markup isn't a direct ranking factor, but it can improve click-through rates by enabling rich snippets. Better CTR can indirectly improve rankings. Plus, structured data helps AI systems understand your business better.