What is Review Velocity?

Depends on your business volume and industry. A busy restaurant might get 20-50 reviews monthly. A B2B service might average 2-4. Compare to your competitors, if they're getting 10 per month and you're getting 1, you're falling behind. Consistency matters more than hitting a magic number.

A sudden spike can look suspicious to Google, but if they're legitimate reviews from real customers, you should be fine. The issue is when businesses buy fake reviews in bulk, that's what triggers penalties. Organic bursts from a promotion or event are natural.

Yes, but less than recent ones. Google weighs recency, so a 5-star review from last week matters more than one from 3 years ago. Old reviews contribute to your total count and historical reputation, but you need fresh reviews to stay competitive in search results.

Build it into your process. Send an automated follow-up email or text after every service. Put review requests in your email signature. Train staff to ask at checkout. Create a simple landing page with links to your review profiles. Make asking for reviews as routine as sending invoices.