What is Relevance (Local)?

Be explicit about what you do everywhere: primary and secondary GBP categories, detailed service lists, dedicated website pages for each service, business description with relevant keywords, and products or services section fully populated. If you want to rank for 'emergency plumber,' you need to clearly offer emergency plumbing services.

No, only add categories that accurately describe what you do. Your primary category matters most and should be your main business focus. Secondary categories should be legitimate services you offer, not wishful thinking. Irrelevant categories can confuse Google and hurt your relevance for core searches.

Yes, significantly. Your website should match and expand on what's in your Google Business Profile. Detailed service pages with local keywords, clear NAP information, and content that demonstrates expertise in your specific services all reinforce relevance signals to Google.

Very specific about your services, less focused on sales language. Instead of 'best plumber in Denver,' use 'Full-service plumbing company offering drain cleaning, water heater installation, leak repair, and 24-hour emergency services in Denver and surrounding areas.' Tell Google exactly what you do.