What is Quality Score?
TL;DR
Google's rating (1-10) of your ad's quality and relevance, affecting both Ad Rank and Cost Per Click. Quality Score is based on expected click-through rate, ad relevance to keywords, and Landing Page experience. Higher Quality Scores mean better positions at lower costs. Optimize ads and landing pages together.
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Frequently Asked Questions About Quality Score
What's a good Quality Score?
7+ is considered good. 8-10 is excellent. Below 6 needs improvement. Average is around 5-6. Focus on raising low scores first, the biggest gains come from fixing poor performers rather than perfecting good ones.
How do I improve Quality Score?
Three factors: expected click-through rate (write compelling ads), ad relevance (match ad copy to keywords), and landing page experience (relevant, fast, mobile-friendly pages). Improve the lowest-rated component first.
Why does Quality Score matter?
Higher Quality Score = lower costs + better ad positions. A 9 Quality Score might pay half the CPC of a 5 Quality Score for the same position. It's Google's way of rewarding relevant, quality advertising.
Can I see Quality Score for display ads?
Quality Score is primarily a Search metric. Display campaigns use different quality signals without a visible 1-10 score. Focus on relevance, engagement metrics, and landing page quality for Display campaigns.
How often does Quality Score update?
Quality Score updates as Google collects more data on your ads' performance. Changes aren't instantaneous, expect gradual shifts over days or weeks. Historical performance matters, so consistent quality improvement is key.
Terms Related to Quality Score
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