What is Pay Per Click?

Both serve different purposes. PPC gives immediate visibility but costs money per click. SEO takes months but builds lasting organic traffic. Most businesses benefit from both, PPC for immediate leads while SEO builds over time.

Depends heavily on your industry and goals. Some businesses succeed with $500/month; others need $10,000+. Start small, track results carefully, and scale what works. Never spend more than you can afford to lose while learning.

It can be, but requires careful management. Small budgets mean less room for error. Focus on highly targeted keywords with clear intent. Track conversions religiously. Consider professional help, mistakes are expensive.

Common causes: competitive keywords, low Quality Score, poor ad relevance, broad targeting, or underperforming landing pages. Review your Quality Score, narrow your targeting, improve ad relevance, and optimize landing pages.

Ads can start showing within hours. But meaningful data takes weeks. Don't judge campaign success in days, you need enough data for statistical significance. Budget for a testing period before expecting reliable results.