What is Pages Per Session?
TL;DR
The average number of pages visitors view during a single session. Higher pages-per-session indicates engaging content and effective Internal Linking that encourages exploration. For service businesses, 2-4 pages per session is typical, visitors might view a service page, about page, and contact page. E-commerce sites often see higher numbers as visitors browse products. Improve this metric through compelling related content links, clear navigation, and content that answers questions while raising new ones. However, don't artificially inflate pages-per-session by spreading thin content across many pages, that frustrates users and hurts Search Engine Optimization. A focused three-page journey ending in contact is better than a wandering ten-page journey ending in exit.
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Frequently Asked Questions About Pages Per Session
What's a good pages per session number?
For service businesses: 2-4 pages is typical and healthy. E-commerce might see 4-6+. More isn't always better, a focused 2-page journey to contact can outperform a wandering 10-page session. Quality of journey matters.
How do I increase pages per session?
Add relevant internal links, create compelling related content suggestions, improve navigation clarity, ensure each page offers clear next steps, and add content that naturally leads to exploration.
Is low pages per session always bad?
Not necessarily. If visitors find what they need and convert on page one, that's success. Evaluate pages per session alongside conversion rates. A one-page session ending in a phone call beats ten pages ending in exit.
How does this relate to bounce rate?
Inversely correlated. High bounce rate = more single-page sessions = lower pages per session. Reducing bounce rate typically increases pages per session. But focus on the quality of journeys, not just the quantity of pages.
Should I create more pages to increase this metric?
No, don't spread thin content across pages just to inflate metrics. That frustrates users and can hurt SEO. Create pages based on user value, then optimize navigation and linking to guide visitors through them naturally.
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