What is Page Authority?
TL;DR
A third-party metric predicting how well a specific page will rank, versus Domain Authority which measures the whole website. A new page on a high-authority domain might have low page authority until it earns its own Backlinks. Building internal links to important pages can help boost their authority.
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Frequently Asked Questions About Page Authority
What's the difference between Page Authority and Domain Authority?
Domain Authority measures your entire website's ranking potential; Page Authority measures a single page. A new blog post on a high-DA site will have low PA until it earns its own backlinks and engagement over time.
How do I check my Page Authority?
Use Moz's free Link Explorer, the MozBar browser extension, or SEO tools like Ahrefs (which uses a similar metric called URL Rating). Enter any URL to see its authority score.
Why does my new page have low Page Authority?
New pages haven't had time to earn backlinks or accumulate engagement signals. PA builds over months as the page gains links, traffic, and age. Focus on creating quality content and building internal links to new pages.
Terms Related to Page Authority
Backlink
A link from one website to another, also called an "inbound link" or "incoming link." Backlinks are a crucial ranking fa...
Read definition SEODomain Authority
A third-party metric (created by Moz) that predicts how likely a domain is to rank in search results. Scored 1-100, it's...
Read definition SEOInternal Linking
Links from one page on your site to another page on your site. Internal links help visitors navigate, distribute Page Au...
Read definition SEO301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlgorithm
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with ma...
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