What is Medical SEO?

Medical SEO must navigate HIPAA compliance, YMYL content standards requiring higher E-E-A-T, and patient review challenges. You need to demonstrate medical credentials, avoid making medical claims, and be careful with testimonials and before/after photos.

Critical. Most patients search for providers near them, 'dentist near me,' 'pediatrician in [city].' Google Business Profile optimization, local citations, and review management drive the majority of new patient inquiries for most practices.

Carefully. You need proper consent, and you can't make testimonials appear to guarantee outcomes. Many healthcare marketers use general reviews ('great experience, friendly staff') rather than specific outcome testimonials to avoid regulatory issues.

Display provider credentials prominently, have doctors/practitioners author content with bylines, cite medical sources, keep content medically reviewed and updated, and earn links from medical associations and educational institutions.

Yes, but carefully. Provide helpful, accurate information without promising cures or making diagnostic claims. Include clear disclaimers and calls to 'consult a healthcare provider.' Educational content attracts patients researching their conditions.