What is Local Pack?
TL;DR
The box showing three local businesses with a map that appears for location-based searches (also called the "Map Pack" or "3-Pack"). Getting into the local pack dramatically increases visibility and clicks. Rankings depend on Google Business Profile optimization, Review Velocity, Proximity Factor, and Relevance (Local). It's the holy grail of Local SEO.
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Frequently Asked Questions About Local Pack
Why is the local pack so important?
It appears above organic results for local searches, grabbing massive visibility. Clicks on local pack results far exceed regular organic listings for local intent queries. If you're not in the 3-pack, you're nearly invisible for local searches.
How do I get into the local pack?
Optimize your Google Business Profile completely, build reviews consistently, ensure NAP consistency, and develop local SEO on your website. Proximity matters, you can't control where searchers are, but you can maximize other signals.
Why do different businesses show for the same search?
Proximity is a major factor. Someone searching from downtown Denver sees different businesses than someone in the suburbs. Results are personalized to the searcher's location, which is why you might rank well for some searchers but not others.
Can service area businesses appear in the local pack?
Yes, but without a map pin since you don't display an address. You compete based on relevance and prominence rather than proximity. Optimizing for your service area cities helps visibility.
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