What is Local Link Building?

Chamber of commerce, local business associations, community event sponsorships, local news and blogs, neighborhood associations, local nonprofit partnerships, supplier/vendor directories, local business award programs, and hometown newspaper or magazine features. These links signal local authority.

Give them a story. Sponsor community events, host charity drives, share expertise for local stories, announce newsworthy milestones, or provide data relevant to your industry. Local journalists need content, position yourself as a source, not just asking for coverage.

For local SEO, yes. A link from your city's newspaper or local business directory signals geographic relevance that a random blog doesn't. Google uses link sources to understand what areas your business serves. A mix of local and authoritative general links is ideal.

Often yes, but not just for the link. Chamber directories typically provide followed links, but more importantly you get access to local business networking, events, and partnership opportunities that can lead to more links naturally. The membership often pays for itself in relationship value.