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Local SEO

What is Local Landing Pages?

TL;DR

Web pages specifically optimized for local searches in each area you serve. If you're a plumber serving Denver, Aurora, and Lakewood, you'd create unique pages for each city. Each page needs unique, valuable content, not just the city name swapped in. Thin local pages are Doorway Pages, a Black Hat SEO violation.

Frequently Asked Questions About Local Landing Pages

What should local landing pages include?

Unique content about serving that specific area, local landmarks and references, area-specific testimonials, driving directions from local areas, service variations for that location, and embedded Google Maps. Each page must provide genuine value.

How many local landing pages should I create?

One for each significant service area where you want to rank. Don't create pages for every tiny town, focus on cities with search volume. Quality over quantity. Ten excellent pages beat 100 thin ones.

Is it okay to use templates for local landing pages?

Yes for structure, but content must be unique. Same layout with different city names swapped in is doorway page spam. Write genuine content about each area: local references, specific services offered there, area-specific testimonials.

How do I avoid thin content on local pages?

Add substantial unique content: area-specific case studies, local team members, community involvement, detailed service descriptions for that market. If you can't write 500+ unique words about serving that area, maybe skip the page.

Featured Local SEO Case Study

Laptop mockup on a gray background displaying the Timber Event Group wedding DJ website with a dark navy and gold color scheme, featuring a hero section introducing DJ Owen Miller alongside a photo of him performing at a live event with professional lighting
EntertainmentWedding SEOWeb Design

Local SEO Case Study: From Invisible to #1 Across 100 Miles in 6 Days

A $6,500 investment. 47 pages. #1 rankings across 100 miles for 'wedding DJ' in Colorado. Here are the real numbers so you can decide if it's worth it.

Result
From invisible to #1 across 100 miles in 6 days
$6,500
Investment
47
Pages Built
6 days
Time to #1
View Case Study

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