What is Local Directories?
TL;DR
Websites that list local businesses, Yelp, Yellow Pages, BBB, industry-specific directories. Listings on relevant directories build Local Citations and can drive direct traffic. Focus on quality directories with actual users; avoid spammy directories just for link counts. Ensure NAP Consistency across all listings.
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Frequently Asked Questions About Local Directories
Which local directories matter most?
Start with the essentials: Google Business Profile, Yelp, Bing Places, Apple Maps, Facebook. Then add industry-specific directories (Avvo for lawyers, Healthgrades for doctors, Houzz for contractors) and local chambers of commerce or business associations.
Are directory listings still important for SEO?
Yes, for local SEO. Directories build citations that signal legitimacy to Google. They also drive direct traffic and referrals. Focus on quality directories with real users, not spammy link directories nobody visits.
How do I find relevant directories for my industry?
Search your industry + 'directory' or 'listings.' See where competitors are listed. Check industry associations for member directories. Ask customers where they searched before finding you.
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