What is Landing Page Report?
TL;DR
Analytics report showing which pages serve as entry points to your website, where visitors' sessions begin. Different from top pages report, which shows most-viewed pages overall. Landing pages matter enormously because first impressions determine whether visitors stay or leave. In Google Analytics 4, find landing pages under Reports → Engagement → Landing Pages. Analyze Bounce Rate, Engagement Rate (GA4), and Conversions (GA4) by landing page. Your homepage might get the most entries, but a blog post might have better engagement. Pages with high entries but low engagement need improvement, they're attracting visitors but not delivering. Optimize landing pages ruthlessly: fast loading, clear headlines, obvious next steps. A great landing page turns traffic into opportunity; a poor one wastes all your marketing spend.
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Frequently Asked Questions About Landing Page Report
What's the difference between landing pages and top pages?
Landing pages are where sessions begin, entry points. Top pages are most-viewed pages overall (which might be page 2 or 3 of a visit). A page could be a top page but poor landing page, or vice versa.
Which metrics matter most for landing pages?
Bounce rate and engagement rate, does the page hold attention? Conversion rate, does it lead to action? Average time, are people reading? Compare these metrics across landing pages to find winners and losers.
How do I improve underperforming landing pages?
First diagnose the problem. High bounce rate? Fix the headline and above-fold content. Good engagement but no conversion? Improve CTA. Slow load time? Optimize images and code. Match page content to visitor expectations from the source.
Should I focus on homepage or individual landing pages?
Both, but often individual pages matter more. Many visitors land on blog posts, service pages, or product pages, not homepage. Check your landing page report to see where traffic actually enters and prioritize optimization accordingly.
Terms Related to Landing Page Report
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