What is Landing Page?
TL;DR
A standalone web page designed for a specific campaign or goal, with minimal distractions and a focused Call to Action. Unlike regular website pages, landing pages are optimized for conversions. Use landing pages for ad campaigns, email marketing, and specific promotions. Test and optimize using A/B Testing.
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Frequently Asked Questions About Landing Page
What's the difference between a landing page and a regular page?
Landing pages have one focused goal with minimal navigation and distractions. Regular pages are part of your overall site with full navigation. Landing pages convert better because visitors can't wander off, they either complete the action or leave.
When should I use a landing page?
Use landing pages for paid ad campaigns (match the ad promise), email marketing campaigns, specific promotions or offers, lead magnets, and any situation where you want to maximize conversions on a single goal.
What elements should a landing page include?
Compelling headline matching your ad/email, clear value proposition, benefits (not just features), social proof (testimonials, reviews), a prominent CTA, and minimal distractions. Remove navigation if possible.
How do I know if my landing page is working?
Track conversion rate (visitors who complete the goal). Industry average is 2-5%, but varies widely. Use A/B testing to improve elements. Check bounce rate, high bounces suggest mismatch between traffic source and page content.
Terms Related to Landing Page
A/B Testing
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