What is Internal Linking?
TL;DR
Links from one page on your site to another page on your site. Internal links help visitors navigate, distribute Page Authority throughout your site, and show Google which pages are most important. A solid internal linking structure is a key part of On-Page SEO that many businesses overlook.
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Frequently Asked Questions About Internal Linking
Why is internal linking important for SEO?
Internal links help Google discover pages, understand site structure, and distribute ranking power. They also keep visitors on your site longer by guiding them to related content. Many sites overlook this free SEO opportunity.
How many internal links should a page have?
There's no magic number, include as many as naturally make sense. Link whenever mentioning related topics. Most pages should have 3-10 internal links. Important pages like service pages should receive more internal links from across your site.
What's a good internal linking strategy?
Link from high-authority pages to pages you want to rank. Use descriptive anchor text. Create content hubs where related pages link together. Update old content to link to new content. Make important pages reachable within 3 clicks from the homepage.
Terms Related to Internal Linking
Anchor Text
The clickable text in a hyperlink. When someone links to your site with anchor text like "Denver plumber," it signals to...
Read definition SEOOn-Page SEO
The practice of optimizing individual web pages to rank higher in search results. On-page SEO focuses on both content an...
Read definition SEOPage Authority
A third-party metric predicting how well a specific page will rank, versus Domain Authority which measures the whole web...
Read definition SEO301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlgorithm
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with ma...
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