What is Headline?
TL;DR
The title or main heading of content, often the most important element for engagement. Headlines determine whether people click, read, or scroll past. Effective headlines are specific, promise value, and create curiosity without being clickbait. Test headlines; even small changes can dramatically affect performance.
On this page
Frequently Asked Questions About Headline
What makes a headline effective?
Specificity (numbers, details), clear value proposition (what reader gains), curiosity (opens a loop), and relevance to audience. 'Save 20% on Your Energy Bill This Winter' beats 'Energy Saving Tips.' Be specific about the benefit.
How long should headlines be?
For SEO titles, under 60 characters to avoid truncation. For on-page H1s, whatever serves clarity. For email subject lines, short enough to read on mobile (40-50 characters). Test lengths, shorter isn't always better if clarity suffers.
Is it okay to change headlines after publishing?
Yes, especially if performance is poor. Headlines significantly impact click-through rates. Test variations, track which perform better, and keep optimizing. Just keep your URL stable even when headlines change.
What's the difference between a headline and a title tag?
The headline (H1) is visible on your page. The title tag shows in search results and browser tabs. They can be identical or slightly different. Title tags need to work in search results; headlines can be more creative since they have more context.
Terms Related to Headline
Above the Fold
The portion of a webpage visible without scrolling. Critical content, headlines, and Call To Actions should appear above...
Read definition ContentCopywriting
Writing specifically designed to persuade readers to take action, buy, call, subscribe, or click. Copywriting differs fr...
Read definition SEOTitle Tag
The HTML element that defines your page's title in search results and browser tabs. Title tags are one of the most impor...
Read definition ContentContent Audit
A comprehensive review of all content on your website to assess performance and quality. Content audits identify what to...
Read definition ContentContent Calendar
A schedule planning what content to publish and when. Content calendars maintain consistency, align with marketing campa...
Read definition ContentContent Distribution
How you get your content in front of people beyond organic search, email newsletters, social media, partnerships, paid p...
Read definition