What is Google Posts?

Weekly is a good target for most businesses. Posts expire after 7 days, so regular posting keeps your profile active. Even bi-weekly is better than nothing. Consistency matters more than volume.

Special offers and promotions, new services or products, seasonal announcements, events, and company news. Include eye-catching images and clear calls to action. Mix promotional and informational content.

They signal freshness and engagement, which may help indirectly. More importantly, posts give searchers another reason to click through to your profile and engage with your business. They're worth doing for visibility alone.