What is Gemini?
TL;DR
Google's advanced AI assistant (formerly Bard), integrated into Google Search and other products. Gemini powers AI Overviews in search results, making it crucial for AI Optimization. When Gemini summarizes information about your industry, being a cited source increases your visibility. Gemini draws heavily from high-E-E-A-T content.
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Frequently Asked Questions About Gemini
What is Google Gemini and how does it affect search?
Gemini is Google's AI, powering the 'AI Overviews' that appear above traditional search results for many queries. When someone searches 'best way to fix a leaky faucet,' Gemini writes an AI summary. Sites Gemini cites in that summary get significant visibility.
How do I get my business mentioned in Google's AI Overviews?
AI Overviews cite sources with strong E-E-A-T signals: expertise, experience, authoritativeness, and trust. Create helpful, accurate content. Build your domain's authority through quality backlinks. Structure content clearly with headings, FAQs, and schema markup.
Is Gemini replacing regular Google search results?
Not replacing, but appearing above them for many queries. Traditional results still exist below AI Overviews. However, if users get their answer from the AI summary, they may not scroll down. Being cited IN the AI Overview becomes important.
Do I need different SEO for Gemini vs regular Google?
Largely the same, quality content, authority, and E-E-A-T. The difference: Gemini likes clear, direct answers to questions, structured content it can easily parse, and content that addresses user intent thoroughly. FAQ pages and comprehensive guides perform well.
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