What is GBP Categories?
TL;DR
Business categories you select in Google Business Profile that tell Google what type of business you are. Your primary category strongly influences which searches you appear for. Choose the most specific category that applies (Pediatric Dentist, not just Dentist). You can add secondary categories for additional services.
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Frequently Asked Questions About GBP Categories
How important is my primary GBP category?
Extremely important. Your primary category is the strongest signal to Google about what you do. It heavily influences which searches show your business. Choose the most specific accurate category, 'Pediatric Dentist' not just 'Dentist.'
How many categories can I choose?
One primary category and up to nine secondary categories. Only add secondary categories for services you actually offer. Adding irrelevant categories to chase traffic can hurt your relevance for core searches.
Can I change my GBP categories?
Yes, you can update categories anytime in your GBP dashboard. If your business evolves or Google adds more specific categories, update accordingly. Changes take effect after Google reviews them.
How do I find the right categories for my business?
Start typing your business type in the category field to see options. Look at what competitors use. Check if Google offers more specific options that match your specialty. There's no master list, discovery happens through the interface.
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