What is Domain Name?
TL;DR
Your website's address (like "yourbusiness.com") that people type to visit your site. Choose a domain that's memorable, short, and relevant to your business. Avoid hyphens, numbers, and unusual extensions when possible. Your domain builds brand recognition and affects trust, invest in a good one. Managed separately from Hosting.
On this page
Frequently Asked Questions About Domain Name
Does my domain name affect SEO?
Minimally for rankings, exact-match domains don't get automatic ranking boosts anymore. But domains affect click-through rates (people trust professional-sounding domains) and brand recognition. Choose for branding and memorability, not SEO tricks.
What domain extension should I use?
For most businesses, .com is still best, it's what people expect and type automatically. If .com is taken, .co or country-specific extensions (.co.uk, .ca) work. Avoid unusual extensions (.xyz, .biz) that can look spammy or confuse customers.
Should I include keywords in my domain name?
Not necessarily. Keyword domains used to help SEO but that's diminished. Brand-focused domains are usually better long-term. 'denverlawncare.com' might rank marginally better initially, but 'greenthumb.com' is more memorable and brandable.
What if the domain I want is taken?
Try variations: add your city, add 'the' or 'get,' use a different extension, or try a creative alternative. You can also try to buy the domain from the owner (often expensive). Don't settle for a confusing or hard-to-spell alternative.
Terms Related to Domain Name
Brand Identity
The visible elements of a brand that identify and distinguish it in consumers' minds. Brand identity includes the Logo D...
Read definition Web DesignDNS
Domain Name System, the internet's phone book that translates Domain Names into IP addresses. When someone types your UR...
Read definition Web DesignHosting
The service that stores your website files and makes them accessible on the internet. Hosting quality directly impacts P...
Read definition Web DesignA/B Testing
Comparing two versions of a webpage to see which performs better. You show version A to half your visitors and version B...
Read definition Web DesignAbove the Fold
The portion of a webpage visible without scrolling. Critical content, headlines, and Call To Actions should appear above...
Read definition Web DesignAccessibility
Making your website usable by people with disabilities, visual, auditory, motor, and cognitive. This includes proper Alt...
Read definition
