What is Data Aggregators?
TL;DR
Companies that collect and distribute business data to hundreds of directories. The major aggregators (Data Axle, Localeze, Foursquare) feed data to Yelp, Apple Maps, GPS systems, and more. Submitting to aggregators is efficient for Local Citations, but you sacrifice some control. Always verify data is correct at the source.
On this page
Frequently Asked Questions About Data Aggregators
Which data aggregators should I submit to?
The big four: Data Axle (formerly InfoUSA), Localeze (owned by Neustar), Foursquare (merged with Factual), and Infogroup. These feed data to hundreds of directories, apps, and GPS systems. Submitting to all four covers the widest distribution of your business information.
How long does aggregator distribution take?
Weeks to months. Aggregators update on their own schedules, and the downstream sites they feed may update even less frequently. Don't expect instant results, it's a slow process. If you change your business info, plan for a lengthy propagation period.
Do I still need manual citations if I use aggregators?
Yes. Aggregators are efficient but don't reach everything. Manually claim and optimize your most important directories, Google, Yelp, Bing, Apple Maps, Facebook, industry-specific sites. Use aggregators for the long tail, but don't rely on them exclusively.
What if aggregators have wrong information about my business?
You need to fix it at the source, which is tedious. Submit corrections to each aggregator directly. Some allow online updates; others require phone or mail. Incorrect aggregator data will keep spreading wrong info to downstream sites, so fix it even if it takes effort.
Terms Related to Data Aggregators
Local Citations
Any online mention of your business's name, address, and phone number. Citations appear on business directories, review...
Read definition Local SEOLocal SEO
A specialized branch of Seo focused on optimizing a business's online presence for location-based searches. Local SEO st...
Read definition Local SEONAP Consistency
Keeping your Name, Address, and Phone number identical across every online listing. Inconsistencies (like "St." vs "Stre...
Read definition Local SEOCitation Cleanup
The process of finding and fixing incorrect business information across the web. Old addresses, wrong phone numbers, and...
Read definition Local SEOFranchise SEO
Local-seo for franchise businesses with the added complexity of brand control and multiple operators. Franchisees need l...
Read definition Local SEOGBP Attributes
Details about your business shown in Google Business Profile, "Women-owned," "Wheelchair accessible," "Free Wi-Fi," "LGB...
Read definitionFeatured Local SEO Case Study
Local SEO Case Study: From Invisible to #1 Across 100 Miles in 6 Days
A $6,500 investment. 47 pages. #1 rankings across 100 miles for 'wedding DJ' in Colorado. Here are the real numbers so you can decide if it's worth it.
More Local SEO Case Studies
Featured
How a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
Results of a New Website and SEO Campaign for a Construction Company in Colorado
From #13 to #2 on Google Maps in 60 days
Featured
Website Design, SEO & AIO for Healthcare Revenue Cycle Management Company
1,004 organic keywords with 66% traffic growth
How a Website Design and Local SEO Services Transformed a Guitar Teacher's Idea into a Multi-Instructor Academy
Website that doubled student enrollment
Ready for Results Like These?
Let's talk about how local seo can drive real growth for your business.
Get a Free ConsultationLocal SEO Articles
View All Posts »How to Optimize Your Google Business Profile
Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.
How to Build a Local SEO Strategy That Actually Works in 2026
A comprehensive guide to local SEO in 2026, covering Google Business Profile optimization, citation building, review management, and the tactics that actually move rankings for small businesses.
The Complete Guide (with Resources) to Local SEO for Small Businesses in 2025
Master local SEO with this complete guide for small businesses. Learn strategies to rank #1 in Google Maps, earn more reviews, and increase traffic by 150%.
SEO Guide: Google's 2025 Quality Guidelines Explained for Business Owners
Learn how Google's E-E-A-T quality guidelines actually work and how to use them to outrank competitors in local search results.
