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SEO

What is Crawling?

TL;DR

How search engines discover your website's pages. Google sends automated programs called "crawlers" or "spiders" to follow links and read your content. Without proper crawling, pages can't be indexed. Factors like site speed, Robots.txt, and internal linking affect how efficiently Google crawls your site.

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Frequently Asked Questions About Crawling

How does Google crawl websites?

Google uses automated programs (bots) that follow links from page to page, reading content and discovering new pages. They start from known pages, follow links to new pages, and report back to Google for potential indexing.

Can I control how Google crawls my site?

Yes, through robots.txt (which pages to access), XML sitemaps (which pages exist), and site structure (internal linking). You can also adjust crawl rate in Search Console if crawling causes server issues.

What if Google can't crawl my site properly?

Crawl issues mean pages won't be indexed and can't rank. Check Search Console for crawl errors, ensure robots.txt isn't blocking important pages, and make sure your site loads quickly and completely.

How often does Google crawl my website?

Crawl frequency depends on site size, update frequency, and authority. News sites might be crawled hourly; small business sites might be crawled weekly. Regularly updated sites with fresh content get crawled more often.

Featured SEO Case Study

WCG CPAs & Advisors office building in Colorado Springs with Pikes Peak in the background
Professional ServicesConsulting Web DesignSEO

How a CPA Firm Captured 991 Top-3 Google Rankings and 175 AI Overview Citations

Strategic website redesign and content architecture helped an established Colorado Springs CPA firm dominate both traditional search and AI-powered results, with 991 keywords in the top 3 and 175 AI Overview citations.

Result
991 keywords in top 3, 175 AI Overview citations
991
Top 3 Keywords
2,063
Page 1 Rankings
175
AI Overview Citations
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