What is Conversion Rate?
TL;DR
The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or calling your business. Conversion rate optimization (CRO) focuses on improving User Experience, page design, copy, and Call to Actions to increase this percentage. It's a key metric for measuring website effectiveness.
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Frequently Asked Questions About Conversion Rate
What is a good website conversion rate?
Industry average is 2-3%. Above 5% is excellent. But 'good' depends on your industry, traffic quality, and what you're measuring. A quote request form might convert at 10% while an expensive product purchase might convert at 1%. Compare to your own historical data.
How do I calculate my conversion rate?
Conversions divided by total visitors, multiplied by 100. If 100 people visited and 3 filled out your contact form, that's a 3% conversion rate. Set up goals in Google Analytics to track this automatically.
What's the difference between conversion rate and conversion value?
Rate is the percentage who convert. Value is what each conversion is worth. A 2% conversion rate with $500 average order value is better than 5% at $50. Both metrics matter for understanding your website's effectiveness.
What are the best ways to improve conversion rate?
Start with the basics: clear calls to action, fast loading speed, simple forms, trust signals (reviews, guarantees), and compelling copy. Then test variations using A/B testing. Small improvements compound, a 1% increase can significantly impact revenue.
Terms Related to Conversion Rate
A/B Testing
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