What is Contractor Marketing?

Before/after project galleries, detailed case studies with budgets and timelines, video walkthroughs of completed projects, client testimonials with photos, and educational content (how to choose a contractor, what to expect during remodeling). Visual proof of work is essential.

Longer than most home services, weeks to months for major projects. Homeowners research extensively, get multiple quotes, and take time deciding. Your content and follow-up sequences should account for this. Nurturing matters more than immediate conversion.

Generally, show ranges or 'starting at' prices. Exact quotes are impossible without assessments, but complete price hiding frustrates potential customers. Transparency about price ranges qualifies leads and builds trust.

Focus on SEO for specific project types ('kitchen remodeling [city]'), showcase detailed project portfolios, collect and highlight reviews, and consider lead services like Houzz or Angi carefully (they can work but watch lead quality and cost).

Yes, both for SEO (image search, engagement signals) and conversions. Customers want to see your work. Get client permission, take quality photos, and add descriptive alt text and captions. A strong portfolio is your best sales tool.