What is Citation Cleanup?

Search your business name, old addresses, and phone number variations. Use citation audit tools like BrightLocal or Moz Local. Check data aggregators where incorrect info often originates. Old business info has a way of persisting across the web.

Claim the listing if you can and update directly. For sites you can't edit, contact them with correction requests. Fix data at aggregator sources since they feed downstream sites. It's tedious but necessary for NAP consistency.

Annually at minimum. After any address or phone number change, do a thorough audit. If you've moved locations or changed names, expect months of cleanup work to correct scattered incorrect information.