What is ChatGPT?
TL;DR
OpenAI's conversational AI, one of the most popular Large Language Models. ChatGPT (and its browsing feature) can answer questions about businesses, recommend services, and provide information. When ChatGPT recommends your business, that's AI Visibility. Ensuring accurate, well-cited content about your business helps you appear in ChatGPT responses.
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Frequently Asked Questions About ChatGPT
How can ChatGPT help or hurt my business?
ChatGPT helps when it accurately recommends your business to users asking questions like 'best Italian restaurant near me' or 'who can fix my roof.' It hurts when it has outdated information, mentions competitors instead, or worse, makes up wrong details about your business.
Does ChatGPT know about my specific business?
ChatGPT's base knowledge has a cutoff date. With its browsing feature enabled, it can search the web for current information. Whether it finds YOUR business depends on your online presence, website, reviews, directory listings, and mentions on authoritative sites.
How do I get ChatGPT to recommend my business?
You can't pay ChatGPT or directly influence it. Focus on building a strong, accurate online presence: clear website content explaining what you do, consistent business information across directories, positive reviews, and mentions on trusted local or industry sites.
Should I worry about ChatGPT replacing Google for finding businesses?
Not replace, but supplement. A growing number of people, especially younger users, ask AI assistants instead of searching Google. Ignoring this trend means missing potential customers. The good news: strategies that work for local SEO also help with AI visibility.
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