Editorial Policy

#Who is behind this content

I’m Kristian Kreaktive, founder of Digital Marketing Services. I’ve been doing this work since 2011: SEO, website design, branding, and now AI optimization. Over 300 clients across 59 cities. Four Clutch awards in 2026 alone. Google certified.

I’m not a content farm. I’m the person who does the client work, and that experience shapes everything published here. More about my background on the About page.

#What I publish

This site includes four types of editorial content, each with its own purpose and standards:

Blog posts. Guides, how-to tutorials, comparisons, industry deep dives, and local market analyses. Every post targets a real question that small business owners are searching for.

Case studies. Project breakdowns from real client engagements. What the situation looked like before, what I did, and what changed after. Numbers included.

Glossary. A reference of digital marketing terms chosen for relevance to the work I do with clients. Written in plain language so business owners can understand the concepts without needing a marketing degree.

Book reviews. Professional development reading that has shaped how I approach client work. Honest opinions, not affiliate pitches.

#How content gets created

Every piece of content follows the same process:

1. Research comes first. I start with keyword research to understand what people are searching for, what questions they have, and what existing content misses. Search volume, intent, and competitive gaps all factor in.

2. I write the content myself. Every sentence. AI does not write copy for this site. The perspective, opinions, and recommendations come from real experience working with real clients.

3. Facts get checked against primary sources. I verify claims against official documentation: Google’s own guidelines, Search Console data, analytics platforms, and tool interfaces I use daily. I don’t cite secondhand summaries when the original source exists.

4. Review before publishing. Every piece gets a final review for accuracy, readability, and brand consistency before it goes live.

#How AI tools fit in

I use AI-powered research tools during the content creation process. They help with research and data gathering, validating facts, cross-referencing claims, investigating technical topics for completeness, and checking content against known best practices.

They do not write the published content, generate opinions or recommendations, replace my judgment on strategy, or create case study narratives.

AI helps me research faster and catch gaps I might miss. The voice, the perspective, and the writing are mine. When I say “in my experience,” that is literal.

#Sources and citations

I prioritize primary sources over secondhand reporting. That means Google’s official documentation for anything related to search, rankings, or algorithms. It means platform-native data (Google Analytics, Search Console, SEMrush) for performance claims. Industry research from recognized organizations when citing market trends. And direct client project data for case study metrics, with permission.

When I reference external information, I link to the source so you can verify it yourself. If a claim cannot be sourced, I note it as my professional opinion based on what I have observed in client work.

#How case study results are verified

Every metric in a case study comes from a real analytics platform. Traffic and ranking data come from Google Analytics 4 and Google Search Console. Competitive positioning comes from SEMrush. Conversion data comes from the client’s lead tracking.

I do not project results or estimate outcomes. The numbers you see are what happened. When a client prefers anonymity, I note that the name has been changed, but the data stays accurate.

Results reflect what happened for that specific client in their specific market. I do not promise the same outcome for every business, because markets, competition, and starting points all differ.

#Glossary standards

I pick glossary terms based on relevance to SEO, website design, branding, and AI optimization. If a term comes up in client conversations, it belongs in the glossary. If only marketers care about it, it probably doesn’t.

Each definition is reviewed for accuracy and written in plain language. Technical terms get explained the way I would explain them on a call with a business owner. Glossary terms are auto-linked throughout site content so you can check a definition without leaving the page you are reading.

#Localized content standards

This site includes service pages for 59 cities across the United States. These are not template pages with the city name swapped in.

Localized content draws from real project experience in those markets, city-specific competitive research and SERP analysis, local industry data, and an understanding of regional business dynamics.

If I have completed a project in a city, the content reflects that direct experience. If I have not, the page says so and focuses on market data and competitive analysis for that area.

#Content freshness

Keeping content accurate matters more than publishing frequency.

I review all evergreen guides and tutorials quarterly. Search algorithms change, tools update, and best practices shift. Every three months, I go through the major content to catch anything that has drifted. When a significant industry change happens (algorithm updates, tool changes, new Google guidelines), I update affected content immediately. Each post’s metadata tracks its last update date, so you can see how recently the information was verified.

If you are reading a guide and something seems outdated, let me know.

#Corrections and updates

I take accuracy seriously, and I know mistakes happen.

I correct factual errors as soon as I find them, and I note the correction with a date. Outdated information gets updated during quarterly reviews or when a reader flags it. When feedback shows a section is confusing or misleading, I add clarification.

If you spot an error or something that does not look right, reach out through the contact form. I read every submission and will address legitimate concerns promptly.

#Accessibility

I write with accessibility in mind. Images get descriptive alt text. I target clear, readable language (if an 8th grader cannot understand it, I rewrite it). Internal links connect related topics so you can explore without dead ends. The site follows web accessibility best practices for navigation, contrast, and structure.

#Content organization

Blog posts are categorized by topic and tagged by subject. Related posts are suggested at the end of each article, and glossary terms are auto-linked in blog content for quick reference. Service pages link to relevant case studies and guides. You should never hit a dead end on this site. Every page connects to the next logical piece of information.

Questions about these standards? Get in touch. I’m happy to explain any part of this in more detail.