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Local SEO is where the money is for most small businesses. When someone searches "plumber near me" or "best dentist in Denver," you either show up or you don't. There's no middle ground.
I write about the specific tactics that get local businesses found: Google Business Profile optimization, local citations, review strategy, and the technical details that most agencies skip. Everything here comes from work I've done for real businesses in real markets.
If your customers are local, these articles are for you. No fluff, just the playbook I use every day.
Real results from real clients
0 to 31 organic keywords with multi-location visibility across Sacramento metro
From invisible to #1 across 100 miles in 6 days
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
From #13 to #2 on Google Maps in 60 days
1,004 organic keywords with 66% traffic growth
412% organic traffic growth and #1 Google rankings for Bilbao guitar lesson searches
Tips, guides, and insights about Local SEO
Your Google Business Profile categories determine which searches you appear in. Learn how to choose your primary category, select additional categories strategically, and avoid the mistakes that keep businesses invisible in local search.
Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.
Written by
Founder & Lead Strategist at Digital Marketing Services
Ranked #1 freelance web designer by Clutch. 17+ years building websites and SEO strategies that bring real results for small businesses.
Your competitors are getting calls that should be yours. Give me 30 days to change that.
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