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I read a lot. Not because I have to, but because the best thinking in marketing and business comes from people who've done the work and written about it honestly. These reviews are my way of passing along what's worth your time.
There's a selfish reason too. When I know I'm writing a review, I take better notes and read more carefully. It forces me to actually absorb the material instead of skimming through it. The review process makes the book stick, and that makes me better at what I do.
I don't write generic summaries. Each review covers the core ideas, who the book is actually for, and what I took away that changed how I work. If a book didn't deliver, I'll say that too.
Josh Kaufman's The Personal MBA gave me the business operating system I didn't know I was missing. As a designer-turned-agency-owner, this book filled every blind spot.
Marcus Sheridan's They Ask You Answer is the definitive guide to inbound marketing done right. Here's how radical transparency became my secret weapon.
Alex Hormozi's $100M Offers changed how I think about pricing, packaging, and positioning. This book is mandatory reading for anyone selling services.
Donald Miller's StoryBrand framework fundamentally changed how I approach client messaging. Here's why every business owner should read it.
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