Logo Design & Branding
Your business has outgrown your brand.
We help companies figure out how to evolve their image, without throwing away what’s already working. We’ve done this for healthcare practices, tech companies, construction firms…
Each time, it’s a different puzzle to solve.
Ready to see what’s possible?
Our branding services at a glance:
Here’s what we’ve learned after 15 years of rebranding businesses:
It’s not magic, it’s psychology.
When something looks professional, we assume it IS professional. When a brand feels cohesive and intentional, people trust that the business behind it knows what they’re doing.
Your customers make judgments in seconds. They see your logo, your website, your business card, and they’ve already decided if you’re the premium option or the budget one.
After working with construction companies, healthcare practices, tech startups, and professional services firms across North America and Europe, here’s what I know for sure: businesses that look established get treated like they’re established. It’s that simple.
The companies we’ve helped aren’t just prettier now—they’re more profitable. They charge more, get better clients, and spend less time convincing people they’re worth hiring.
What we can do for you
Brand Identity Design
Create a complete visual identity system that includes your logo, color palette, typography, and brand guidelines to ensure consistency across all touchpoints.
Custom color palette with hex, RGB, and CMYK codes
Typography selection and pairing recommendations
Brand personality and tone of voice guidelines
Logo Design & Redesign
Craft memorable, scalable logos that capture your brand essence and work perfectly across all platforms, from business cards to billboards.
Multiple initial concept directions
Icon and wordmark variations
Monochrome and single-color versions
Brand personality and tone of voice guidelines
Business Stationery Package
Design professional business cards, letterheads, envelopes, and email signatures that reinforce your brand with every interaction.
Double-sided business card design
Professional letterhead templates
Matching envelope designs
HTML email signature templates
Marketing Materials
We develop cohesive brochures, flyers, banners, and promotional materials that align with your brand and drive customer engagement.
Tri-fold and bi-fold brochure layouts
Event flyers and promotional postcards
Trade show banners and booth graphics
Social media ad templates
Digital Brand Assets
Create optimized logos and graphics for your website, social media profiles, email campaigns, and online advertising.
Email newsletter headers and templates
Website header and favicon files
Social media cover images and profile pictures
Google Ads and Facebook ad graphics
Brand Guidelines
Provide a comprehensive style guide that shows exactly how to use your brand elements, ensuring consistency as your business grows.
Logo usage do’s and don’ts
Color and typography specifications
Application examples across different mediums
Brand voice and messaging guidelines
Packaging Design
Design product packaging that stands out on shelves and creates an unforgettable unboxing experience for your customers.
Product box and container designs
Label and sticker applications
Tissue paper and insert graphics
Thank you cards and promotional inserts
Signage & Vehicle Graphics
Create impactful storefront signs, vehicle wraps, and outdoor advertising that builds brand recognition in your community.
Storefront window graphics and signs
Vehicle wrap and decal designs
Yard signs and directional signage
Trade show displays and banners
Our Logo Design Process
Get to know your business
We start with a 60-minute business analysis call where we dig into how you make money, who you’re competing against, and what makes your customers choose you over alternatives. By the end of week one, you’ll see 3-4 initial logo directions that feel like they actually understand your company.
STRATEGIC REFINEMENT
This is where we take your feedback and refine the concepts that are working. You’ll see the strongest directions developed further, with different variations and approaches explored.
REAL WORLD TESTING
The polished concepts get tested in real-world applications so you can see exactly how your logo works on business cards, signage, websites, and vehicles. Color palettes are finalized, typography is locked in, and you’re making final approval decisions based on seeing everything in context, not just isolated on a white background.
LAUNCH READY
Complete file delivery and launch support. You get every file format you’ll ever need, comprehensive usage guidelines, and step-by-step guidance for rolling out your new brand without disrupting existing marketing.
What’s different about our brand design services:
1
We Actually Understand Business
Most brand designers ask what colors you like. We want to know how you make money and what’s stopping you from making more. We study your sales process, customer objections, and competitive landscape before touching design software. Your brand should pre-qualify prospects, justify premium pricing, and make sales conversations easier. If your branding it’s not doing that for your business, it’s just expensive decoration.
2
We’ve Seen A Lot Of Different Industries
In the same month we helped a plumber, a software startup, and a dental practice. Each taught us something new about what makes customers tick. The dentist’s patients want reassurance. The plumber’s customers need trust fast and to found him easily. No matter what business you’re in, all that experience benefits you and helps your project.
3
One Team, Everything Handled
No managing five different vendors who blame each other when deadlines slip. No wondering if your logo designer talked to your web developer. We handle strategy, design, websites, SEO, and marketing materials and much more under one roof. Your project manager becomes your single point of contact for everything. Less coordination headaches means faster timelines and better results.
4
We’ve Done This Before
After dozens of rebrands, we know exactly where projects usually go sideways. We’ve seen every possible client concern, timeline challenge, and implementation hiccup. Our process eliminates the common mistakes that turn simple projects into six-month nightmares. You get predictable timelines, realistic budgets, and no unpleasant surprises along the way.
Free Brand Assessment: See Your OpTIONS
30-minute call. Zero sales pressure. Maximum value.
This is about understanding your business and seeing if we’re a good fit.
We’ll identify specific ways you could improve your market position and give you a realistic timeline for getting there.
Also you’ll walk away knowing roughly what an investment would look like for your situation. We won’t pitch you a bunch of services you don’t actually need, pressure you into signing anything, or waste 30 minutes giving you advice you could have googled.
Your Most Common Concerns About Branding & Logo Design
A professional rebrand isn’t about scrapping everything you’ve built. We’re here to polish what’s working and fix what isn’t.
Here’s how we approach it: we start by figuring out what your customers already connect with your business—the good stuff that’s actually helping you. Maybe it’s your color scheme, or people recognize your tagline, or your truck wraps are working great. We keep that good stuff and build around it.
Think of it like renovating your best room instead of bulldozing the whole house. Most of our clients are actually shocked by how much of their existing brand equity we manage to preserve while dramatically improving how they’re perceived in the market.
Actually, getting a cohesive brand identity makes everything else work better, not worse.
Here’s the thing—when your logo design, website, business cards, and signage all look like they came from the same company, every marketing dollar goes further. We give you step-by-step guidelines for rolling everything out, usually over 3-6 months so you’re not scrambling to replace everything at once.
Plus, the rollout itself creates buzz. People notice when a business levels up their look, and it gives them something to talk about. Your marketing investments will actually be more effective because everything reinforces the same professional image.
Custom logo design usually takes 2-3 weeks from our first meeting to you having final files in hand. A complete brand identity system runs 6-8 weeks if you need the full treatment—style guides, color palettes, the works.
Here’s the honest truth: the timeline depends more on how quickly you can make decisions than how fast we can design. Clients who hop on our revision calls within a day or two move through the process super quick. We build plenty of revision time into every project though, so there’s zero pressure to approve something you’re not totally excited about.
Need it faster? We can do rush projects with a 50% premium if you’ve got a trade show or launch deadline breathing down your neck.
Absolutely—we have brand design clients from coast to coast in North America, plus the UK, Germany, and Spain. Distance hasn’t been an issue once in 15 years.
Everything happens over video calls anyway. We’ll screen-share designs, walk through concepts together, and honestly, most clients say they feel more connected to us than local designers they’ve worked with before. With team members in both Europe and North America, we can adapt to pretty much any timezone—whether you’re an early bird in New York or prefer evening calls in London.
The only downside? We can’t take you out for celebratory drinks when your new brand launches. But we might send some local coffee shop gift cards instead.
When you hire a professional logo designer, this rarely happens because we do our homework upfront. But if it does? We start completely over at no charge.
Here’s our process: we present 3 totally different concept directions in round one. If none of them click with you, we’ll dig deeper into what’s not working and create 2-3 brand new approaches from scratch. Honestly, we’ve never had a client we couldn’t eventually make happy.
And remember—unlimited revisions are baked into every project. We literally don’t consider it finished until you’re genuinely pumped about your new brand.
Most small business brand design projects start at $1,400 and we structure everything to work with your cash flow and timeline.
Every business situation is different. That’s why we offer a free brand assessment: a 30-minute call with zero sales pressure and maximum value. We’ll look at where you are now, where you want to be, and give you a realistic idea of what it would take to get there.
You’ll walk away with actionable insights whether you work with us or not. And if we are a good fit, we can break the project into phases if cash flow is tight. Maybe we tackle the logo design first, then handle business cards and signage next quarter when you’re ready.
You get 90 days of support included—no extra charge for minor tweaks, file adjustments, or “hey, can you make the logo work on this weird backdrop?” requests.
But here’s the thing—you own everything we create. No ongoing licensing fees, no restrictions, no gotchas. If you want to take your files and work with someone else, you’re completely free to do that.
After that, most clients stick with us because we already know your business inside and out. Why start over explaining your goals to someone new? We can create new marketing materials as you grow, handle your website updates and even improve your rankings (that’s called SEO) on Google and other search engines.