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B2C Ecommerce Web Design SEO Strategy Website Design Website Redesign

Secrets of the Tribe: Ecommerce Redesign for 300+ Product Catalog

Ecommerce redesign for a 300+ product herbal supplements brand competing against a $50M category leader. We delivered competitive analysis, UX/UI design, and CRO strategy. ESEO Space built custom Shopify functionality including an AI product recommendation agent and advanced filtering. Launched in 3 months with Core Web Vitals passed and 3,200+ organic keywords ranking.
Secrets of the TribeJuly, August, September 2025
Web Design for Secrets Shop Secrets of the Tribe

At a Glance

  • Industry: Herbal Supplements / Natural Health Ecommerce
  • Services: Competitive Analysis, SEO Research, Web Design, UX/UI, CRO
  • Development Partner: ESEO Space
  • Timeline: 3 months (July–September 2025)
  • Key Result: Core Web Vitals passed, complete UX transformation with AI-powered product discovery
  • Service: Web Design, UX/UI, CRO
  • Industry: Ecommerce, Health & Wellness
  • Result Type: Website Redesign, Performance Optimization

THE CHALLENGE

Secrets of the Tribe had the products (547+ SKUs), the reviews (4.9 stars from 2,700+ customers), and the rankings (3,600+ keywords). What they didn’t have was an ecommerce experience that matched. Their basic Shopify template couldn’t support product discovery for a 300+ item catalog, and competitors like Gaia Herbs ($50M+ revenue) were pulling ahead on brand perception. In a wellness category where trust is visual, their site was costing them conversions.

What we did

  • Competitive Analysis: 31-page strategic comparison against Gaia Herbs covering UX, pricing, product architecture, and market positioning
  • SEO Research: Keyword opportunity mapping and content gap analysis
  • UX/UI Design: Complete homepage redesign, collection page templates, product page optimization, and mobile-first layouts
  • CRO Architecture: Trust signal placement, conversion pathway design, and call-to-action strategy
  • Development Specs: Detailed requirements for ESEO Space to build custom Shopify functionality

What ESEO SPACE BUILT

  • AI Product Recommendation Agent: Conversational tool guiding customers to the right products
  • Product-Matching Quiz: Guided discovery for users unsure where to start
  • Real-Time Search: Instant results as users type
  • Advanced Filtering System: Multi-attribute filtering that actually works for 300+ products

The Results

Notable Position 1 Rankings:

  • “pine pollen tincture” (590/mo search volume)
  • “lambs ear wreath” (720/mo)
  • “is kelp the same as seaweed” (390/mo)
  • “mullein oil for ears” (170/mo)

Homepage Redesign Before/After

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